Hey, I'm Cassie.

The Social Media Specialist I've been doing social media since 2008. I've managed, consulted, and built social media programs in both corporate and freelance settings. I enjoy helping business owners and managers learn to get better results out of their social media, without wasting a lot of time. I'm also a very geeky bookworm, who loves to read and watch fantasy and sci-fi, and play board games with my family. I’m currently working on redoing my online course “Build Email Lists Fast with Facebook Contests”, and a novel that I’m writing during NaNoWriMo (National Novel Writing Month). If you need Social Media help, check out my site here.

08 June 2012 ~ 0 Comments

Turning Down A Job

A couple of weeks ago I had to turn down a job. Yes, I know it sounds crazy. Me, turn down a job, when I am currently having fun juggling bills against the unsteady influx of funds and, at the same time, trying to sell off most of our stuff so we can make the […]

30 April 2012 ~ 0 Comments

Update on The Blog and Facebook Changes Newsletter

Hey Everyone, I just wanted to post a quick note about this blog and the facebook changes newsletter. Please know that I am not canceling it. I know I have missed a couple of weeks of updates (specifically about the new Timeline for Brands on Facebook). And I fully intend to continue that series of […]

27 March 2012 ~ 0 Comments

Facebook to Replace “Check-In Deals” with More Efficient “Offers”

At the February 29 Marketing Conference, Facebook announced that soon “Check-in deals” would be replaced by “offers”. Offers are a much more efficient, and I think, small-business friendly couponing product. In order to take advantage of the check-in deals you had to have a Facebook Page setup for each location of your business, because the check-ins […]

26 March 2012 ~ 0 Comments

Facebook Timeline For Brands: A Video Guide to the New Visual Elements

That’s right! Timeline is coming to your Facebook Page on March 30, 2012 whether you like it or not. Since it’s such a big change I’m working on a series of videos and cheat sheets to help you weather the transition. The link to the first video is below. I will have at least three […]

30 January 2012 ~ 0 Comments

3 Rules That Will Make Your Social Media Rock

Last week I consulted with the social media intern for a company that I’ve worked with in the past. We mainly talked about promotional ideas and how to give their follower-count and engagement a kickstart. They’re really just getting started with their social media presence and that’s okay. I was once in their position and […]

17 January 2012 ~ 0 Comments

Facebook Changes: You Can No Longer Message Your Fans

Stop. Breathe. Calm down. Despite the words in this blog post, you will still be able to talk directly to your fans via the “Wall” or the Notes application of your Facebook Page. However, you can no longer message your fans from any events you have created. If this is as startling to you as it was […]

04 January 2012 ~ 0 Comments

Facebook Updates: No More Tagging of Fans

Sadly, a Facebook update no longer allows you to tag your fans on your Facebook Page (even if they are your friend). This could be a potential problem for some of us. I know for me it is frustrating. I would use this feature to let someone know that I answered their question, because it […]

03 January 2012 ~ 0 Comments

Measuring Social Media-What You Need to Know

Measuring social media efforts is an important piece of the puzzle that needs to be addressed for anyone doing social media. But how do you address that? How do you know when your efforts have paid off. How do you even know what to measure? Know What You’re Going to Measure The first step in […]

27 December 2011 ~ 0 Comments

Facebook Changes: New, Improved Facebook Insights

Facebook recently updated their insights. The new, improved insights are accessible from the left-hand menu underneath your profile picture on your Facebook Page. Just click on the word “Insights” while on your Facebook Page. Below is a screenshot of what the new insights look like and an explanation of the new stats that you’ll find. […]

20 December 2011 ~ 0 Comments

Facebook Changes: Blog Autofeeding Through the Notes App Is Shut Down

Facebook announced on November 22, 2011 that the Notes app will no longer autofeed your blog to your Facebook Page. Why does this matter to you? Well, if you have been using the notes application to import your blog posts, then it’s a problem. Your blog posts will no longer be sent directly to your […]